Junk Food Marketing – Are You a Target in Their Ad Campaign?
Yesterday at the office we received a circular advertisement for a local pizza restaurant. It was jammed into our storm door handle. The ad caught my eye, as it was an attractively designed menu with lots of full color pictures. It proudly displayed the restaurant’s wide variety of selections, ranging from “Gourmet White Pizza” to “Bacon Cheese Steaks”, and from “Cheese Fries” to “Double Cheese Burgers”.
The other thing that caught my eye was something different on the back cover. It was actually another ad placed on the back of the menu. The ad was for a medical team consisting of internists, cardiovascular specialists and cosmetic surgeons!
Right on the back of the pizza menu!
Now that’s what I call targeted marketing! I guess these doctors have it really figured out. After all, who’s going to need their services more than a bunch of pizza gluttons!
From now on you don’t need to worry about overindulging on high fat, low calorie, and disease-causing foods!
Clogged coronary arteries?… Not a problem. Unsightly riccotta-cheese thighs?… Not a problem. Stomach ulcer?… Not a problem. Just call the doctors on the back of the menu. They’ve got you covered.
2 comments
That was pretty funny. I actually saw that ad. How about advertising for allergy medicine on the back of milk products?
genius marketers…its actually brilliant if it wasn’t so sad
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